Duncan Ellis

As General Manager of Avanti, Duncan Ellis is responsible for driving the company’s daily operations and also leads the teams responsible for all software implementations. Their emphasis on Project Management, Training Effectiveness and Continuous Improvement drive greater success for our clients.

Prior to joining Avanti in 2017, Mr. Ellis spent a dozen years working with Fortune 500 clients at Xerox Canada in various Sales and Management roles. His focus on employee engagement, business development, operational excellence and client satisfaction led to Mr. Ellis winning three President’s Club awards at Xerox.

A man of letters, Mr. Ellis holds three degrees from the University of Toronto: Master of Education, Bachelor of Education, and Bachelor of Physical Education.

Mr. Ellis enjoys travelling with his family, tending his vegetable garden, and financing two sons at university concurrently.

Kevin Shaw

Kevin Shaw

Kevin Shaw is a strategy and operations executive who leads all activities across Marketing, Product Management, and Customer Experience. He is the Deputy to the General Manager and owns Avanti’s Alliances and Partnership Strategy. Prior to Avanti Systems, Mr. Shaw was a senior member of the Global Product and Technology group at ADP, LLC of Roseland, NJ specializing in data analytics products.

Mr. Shaw has more than 12 years of Product Management experience with ERP/MIS software firms ranging in size from the Fortune 500 to independent software vendors (ISV). Across various roles, he has driven product vision and strategy, delivered frictionless customer experiences, lead team transformations and determined the commercial viability of dozens of products.

Mr. Shaw holds an MBA from the University of Liverpool and is a Chartered Member of the Canadian Institute of Management. He serves as an advisor to several start-up software companies and is an active mentor, coach, to up and coming product professionals.

John Alden - Avanti Systems

John Alden

John Alden, Vice President of sales, joined Avanti in 2013 and provides sales leadership for the Avanti Sales and Pre-sales teams, leading the development of plans and strategies for overachieving on Avanti’s sales goals.

Prior to Avanti, Mr. Alden spent 17 years with Xerox Corporation in various sales management roles, including Sales Director of Production Color, where he directed the team accountable for selling digital printing presses to commercial printers and in-plant print facilities. He generated an annual revenue stream in excess of $130M, spearheaded by the flagship Xerox iGen line of products and directed 10 program managers, called “Tigers,” with accountability for sales budget development across 11 states.

Mr. Alden was previously the Business Process/Lean Six Sigma Manager for Xerox Corporation and a senior strategic leadership team member who consulted with internal stakeholders and managers to define, focus, and clarify business issues and processes that would be improved by applying Six Sigma principles. In this role, Mr Alden executed a full spectrum of project management functions for each initiative, improving the effectiveness and productivity of multiple areas of the organization.

Mr. Alden holds a Bachelor of Science Degree in Communication from Cornell University.

Aaron Bongard

Aaron Bongard is the Director of Finance, responsible for leading the financial operations and strategic initiatives for Avanti. Prior to joining the leadership team in 2019, Mr. Bongard was the Director of Finance for a technology company dedicated to providing home healthcare services to seniors. In this role he was responsible for implementing and managing the controls and processes for the financial operations of the company while focusing on corporate strategy, investor relations and financial modelling.

Prior to working in industry, Mr. Bongard began his career at Deloitte in the M&A Tax group where he was involved in consulting on post-acquisition due diligence and capital financing for large to mid-cap private equity clients.

Mr. Bongard has over 10 years experience in leading teams on corporate strategy, financial reporting, capital financing and tax. He also holds an H.B.A. (Dean’s Honour List) from the Richard Ivey School of Business and a B.A. in Economics from the University of Western Ontario.

Fay Rakoff

As Manager, Organizational Effectiveness, Fay is key to implementing systems to accelerate staff engagement and motivation, resulting in enhanced organization efficiency.

This recently created role demonstrates Avanti’s commitment to best leveraging our most valuable assets, our people, thereby strengthening our company now and well into the future.

With her Computer Science background, project management and team leadership roles, Fay brings to the table diverse experience mentoring highly effective teams in technology environments.


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