Read what Joanne Gore, our director of marketing, predicts for marketing and the print industry:
I predict that 2015 will see a turning point in the Print industry, as we begin to integrate both online and offline marketing strategies for both end-users as well as ourselves. As I recently wrote in “News from the Printerverse”, we are an industry with a rich history in craftsmanship and (very) old-school technology. And although we have struggled over the years, we have the opportunity to marry some of these old-school techniques with new school ideas. We’re going to start seeing more and more cross-over, with the incorporation of QR codes and AR (Augmented Reality), resulting in the best of both physical and virtual worlds.
I also believe that now, more than ever, the future is wrapped in the Cloud. The focus will continue to be customer-centric, with printers requiring instantaneous access to all aspects of a job as it moves through the shop, while eliminating breaks in the workflow. Investing in cloud-based software, which also works as a solution to their Print MIS concerns, is the way to go to ensure the biggest “bang for their buck”. Companies who have not moved forward and/or invested in this technology will quickly lag.