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Maximizing the Automation Opportunity in Direct Mail

Presenters:
Duncan Ellis, Josh Perkins

The good news for direct mail is that most of us are digitally fatigued from some portion of the 3 billion messages we’re exposed to daily. While that’s good news for our industry – with 2.3 billion pieces of physical mail sent annually in the U.S.. – it does present some challenges for print solutions providers.

The production of direct mail for transactional, in-plant and commercial printers is far beyond relevant content and personalization.

Join Avanti, a Ricoh company, and NAPCO on October 5th with a panel of experts to discuss how to conquer the challenges of direct mail through integrated solutions and real-time data
including:

  • What the market opportunity is for adding direct mail capabilities to your core business
  • How data management and real-time information dictates better business decision
    making and the optimization of resources
  • Real-world examples of direct mail and MIS success, showing ROI and operational
    success

Is your operation equipped with the right solutions and integration?

When it comes to direct mail, we have you covered.

Watch Now

Meet the Presenters

Duncan Ellis

Duncan Ellis brings more than 12 years of experience working with Fortune 500 clients at Xerox Canada to lead Avanti’s daily operations and software implementation teams as General Manager. His focus on employee engagement, business development and operational excellence is key in driving client satisfaction and success.

A man of letters, Mr. Ellis holds three degrees from the University of Toronto: Master of Education, Bachelor of Education, and Bachelor of Physical Education.

Outside of work, Mr. Ellis enjoys travelling with his family, tending his vegetable garden, and financing two sons at university concurrently.

Josh Perkins

As Director of Product Management, Josh is responsible for product strategy, design, and direction, working with customers, product specialists, and programmers to develop automated business workflow solutions that exceed customer expectations. Josh joined Avanti in 2004 as a member of the customer support team, later moving into the Product Management department as a Product Specialist, then ultimately into his current role. Josh is responsible for architecting many features in both Avanti Classic and Avanti Slingshot, including the JDF Framework and its certification. Josh holds a Bachelor of Technology degree from Toronto Metropolitan University in Toronto, Ontario, and certifications for JDF Expert and Pragmatic Marketing.

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