Print MIS: Targeted and Tactical Direct Mail Solutions

Presenters:

Josh Perkins, David Lenzen

The automation of direct mail—whether it’s 1:1, mass, or corporate—always maintains a personal touch, yet its creation, shipping, and tracking require tactical and operational considerations.

When executed effectively, the production of direct mail for transactional, in-plant, and commercial printers transcends mere relevant content and personalization. It opens avenues for pipeline growth, enhances retention, and fosters employee engagement while delivering measurable ROI.

Join Avanti, a Ricoh company, on May 22, as MIS experts Josh Perkins and David Lenzen explore how to overcome the challenges of direct mail through integrated solutions and real-time data, including:

What market opportunities exist for integrating direct mail capabilities into your core business?
How does data management and real-time information enhance business decision-making and resource optimization?
Examples from the real world underscoring the success of direct mail and Management Information Systems (MIS), highlighting both ROI and operational achievements.

Don’t miss this chance to gain valuable insights from Josh and David.

The Avanti Team

Watch Now!

Meet the Presenters

Josh Perkins

As Director of Product Management, Josh is responsible for product strategy, design, and direction, working with customers, product specialists, and programmers to develop automated business workflow solutions that exceed customer expectations. Josh joined Avanti in 2004 as a member of the customer support team, later moving into the Product Management department as a Product Specialist, then ultimately into his current role. Josh is responsible for architecting many features in both Avanti Classic and Avanti Slingshot, including the JDF Framework and its certification. Josh holds a Bachelor of Technology degree from Toronto Metropolitan University in Toronto, Ontario, and certifications for JDF Expert and Pragmatic Marketing.

David Lenzen

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