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Square One Direct getsa handle on its dataand becomes more profitable

Square One Direct, a marketing communications provider in New Jersey, is a great example of how an effective Print MIS system can turn around the fortunes of a printing business.

The company faced a frustrating challenge. Sales were growing nicely, but profitability was declining, and company executives couldn’t identify thecauses ofthis situation because they lacked appropriate and relevant dataabout their operations.

For years, Square Onefunctionedwith a home-grown MIS system that relied largely on Excel spreadsheets. But once sales hit the $8 million mark, the system became inadequate fortrackingthe growing complexity of the business,leaving executives with no clear path for resolving their problems and setting the company on a path to profitability.

Specifically,Square One needed to estimate jobs quickly and accurately, identify profitable work and cost factors for each job, implement consistent planning practices, reduce human errors, and produce jobs more efficiently

They knew they needed a better solution, and after a year drilling down into each departmentand assessing MIS systems, executives implemented Avanti Slingshot. The results speak for themselves.

Jill Townsend, partner at Square One Direct, tells us that she and her team realized returns on their investment in about six months. They now capture data that is complete, detailed and accurate; errors arising from miscommunication are down;executiveshave a precise handle on the profitability of every project they handle; and producing fast and accurate estimates has generated more sales.

Most importantly, overall sales have jumpedmore than 10% and profitability has grown.

“In the last six months of 2018, as challenging as it was with all we took on, we saw profit and sales growth. That would not have been the case if we had continuedwith our old system –we would’ve been in decline,” says Townsend.

Read our full case study, includingadvice from Jill Townsend for successfully implementing a Print MIS system. [link]

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