The direct mail evolution: campaign management and creative output
As a Print and Mail Service Provider, evolution and expansion are key to maintaining your competitive edge.
Targeted print and digital marketing campaigns require expanded technical capabilities and a specialized skill set beyond those required for traditional print services.
Rich, personalized customer communications requires powerful digital print solutions to drive measurable direct mail marketing campaigns. Avanti Slingshot® Print MIS System and a strategic partnership with BCC Software provides seamless communication of the printing and mailing production process, driving campaign efficiency through uninterrupted processing of jobs and support of merge/purge requirements.
Learn how AIIM, with Avanti’s scalable approach, was able to target the modules that best fit the business to expand its services.
Avanti Print & Mail Solutions
Adding direct mail and campaign marketing services to your print portfolio expands your services to become a ‘one-stop’ shop for your customers’ print requirements, but the unique challenges not found in traditional print production require specific solutions.
From postage estimating, to mail drop management, to postage expense reconciliation, Avanti Slingshot Print MIS system reduces the effort required to consolidate postage receipts, payments and reporting.
Deposit management and reconciliation of each client’s postage activity for all types of postage including stamps, permits, franked and metered.
Plan, cost, and manage all steps of the direct mail printing and distribution process on the print management software while reducing manual tasks: postage, data services, multiple drops, and inserts.
BCC Software Mail Manager integration provides mailing list management and minimizes errors seamlessly with Avanti Slingshot MIS.
“Your Print MIS should be your trusted system of record for your business; the estimating module is the most critical component of your Print MIS. When you implement estimating brilliantly, it provides you a healthy daily dose of ROI forever.”WHATTHEYTHINK.COM
Learn more about how Avanti Slingshot and our portfolio of automation modules can help print companies across all segments of the industry meet customer demands efficiently and cost-effectively.